The overwhelming recall issue for Toyota vehicles has caused Toyota owners to look at other automakers for a reliable car. GM has noticed this, and is taking action to give possible customers more incentive to deviate from Toyota.

 

To lure them, GM has created an incentive program that will hopefully bring a lot of buyers that currently own Toyota vehicles.  Some of these Toyota owners have owned GM vehicles in the past, so this incentive program may bring back some lost souls.

 

"It's very difficult to pry someone away from Toyota," said Jake Fisher, Senior Engineer at Consumer Reports. Fisher expects that other automakers will begin to craft similar incentives to bring back their customers who have moved to Toyota. He was right, Ford is now doing the same thing.

 

The incentives are valid through the end of February. Here is the list of incentives and criteria being offered:

 

- Up to $1000 is availiable to Toyota lease holders to help terminate their Toyota lease, and then buy/lease a Chevrolet, Cadillac, Buick, or GMC.

- 0% interest for 60 months is availiable to financing buyers, on most GM vehicles.

- A $1000 down-payment assistance stipend is availiable to cash buyers.

- Any Toyota is included in this incentive package, the vehicle does not have to be one that has been recalled.

 

Source: USA Today