Wash Me. MINI has taken a creative spin on the phrase commonly seen on neglected cars after an owner's bad break-up, job loss, or and afternoon of off-roading. MINI gave ten young artists in Switzerland the opportunity to paint some MINI Coopers to show off their interpretation of the phrase, "Wash Me".

In the video, you can see some of the artists as they dirty up these cars in latex paint. Fortunately, the latex paint can be washed off and unlike those 'KRINKED' MINI's we showed you last week, these cars can still be driven around town.

 

The purpose of painting these MINI Coopers (other than to sell cars) is to promote a book entitled, "Wash Me". "Wash Me" is coffee table book and features images from all 10 artists while they are making their pieces of art work.

 

What is cool about this book, is that it has a cover that when washed will reveal the silhouette of a MINI Cooper. So what do you think, is this art? I am sure Nick Scott will disagree.

 

 

Source: MINI Space