The 2010 Kia Soul finally made its official debut at the NAIAS on Sunday. Just like we have reported to you over the past few months, the Soul is helping redefine the image of Kia with this unique urban cruiser that is full of customizability.

Its size would fit a college student/single person quite well thanks to a reconfigurable interior, high ground clearance, and a large list of options and accessories. We like that Kia kept much of what made the concept so cool and upgraded the interior to look different.

The front seats are well bolstered, offering the right amount of firmness and an optional red and black two-tone fabric. The rear seating area is roomy with fore/aft adjustments and recline. The seats also fold flat when more cargo space is needed.

Overall, the Soul is full of "soul" and is quite possibly the most creative urban crusier out there.

Photos: Michael Goldberg