After having just spent a week in the 2013 Chevy Sonic RS, we can't get enough of this hot hatch. Chevy announced today that the 2014 Sonic will be available in two limited-edition colors as they try to stay with the trends. A chromatic plum called Deep Magenta Metallic is the first in the series and will be available August through October.
When it came time to replace Inferno Orange, the design team realized pink was a lasting trend, and after the success of Chevrolet Spark's Techno Pink, wanted to bring a more chromatic tone to showroom floors. It accents Sonic's shape to perfection.
"Color is simply energy: it is a universal language that everyone instinctively understands, and yet it can also mean different things to each individual," said Isham Sardouk, chief creative officer of Stylesight, a fashion trends forecasting company.
Chevrolet developed Deep Magenta Metallic after extensive research into fashion runways, consumer products and high-end furniture galleries. The color shifts in this magenta tone will show Sonic's form vocabulary, essentially the shape of the car, as it drives down the road.
On average, a Chevrolet vehicle has 10 to 12 color options throughout its lifecycle.
The limited edition colors will be applied with the "three-wet" paint process at GM's Orion Assembly Plant. The technique ensures high quality while reducing environmental impact. And it reduces the plant's paint shop footprint by 10 percent. GM was the first automaker to use the process, in which three layers of paint are applied one after another without drying, thus requiring only a single trip through the oven.
Following the Deep Magenta Metallic, Cool Blue - a greyish, dirty blue - will be available on Sonic from November until March. Dragon Green will come to the lineup as a permanent addition to the Sonic palate the first quarter of 2014.