Triple Olympic gold medalist and multi world record holder Usain Bolt can run 100 meters in 9.58 seconds. He also discovered that when driving the Nissan GT-R, he can accelerate from 0 to 60 MPH in 2.8 seconds. So the Olympic gold medalist and world’s fastest man bought the GT-R. Now when he’s not running, he still has the capability to go fast. Really fast.
Nissan has launched its first-ever global brand campaign, including a series of airport billboards featuring Bolt and his Nissan GT-R. Titled “WHAT IF_”, the campaign features iconic Nissan products and technologies that represent Nissan’s innovations that excite.
An association between Usain Bolt and Nissan came quite naturally, since he has been an owner of a Nissan GT-R since 2009.
“I was looking on the Internet and I came across the Nissan GT-R, and they (automotive media) were saying it was the best streetcar ever made,” said Bolt. “Nissan GT-R is a wonderful car and perfect for me. I love everything in it. I enjoy driving it, and I feel completely safe, and that is the key thing for me.”
Nissan believes the “WHAT IF_” campaign has the legs to go the distance and announced that it has signed Bolt as its global frontman.
This first ad featuring Bolt and the Nissan GT-R has appeared in major airports around the globe on since June 1.