After so much success last year, Audi is bringing back its famed #WantAnR8 Twitter contest where fans can tweet for the opportunity to get behind the wheel of a 2012 Audi R8 for a day. The #WantAnR8 hashtag will appear during a new 30-second spot called “Once Upon a Time,” which begins airing on TV March 26 but is available below.
In 2011, local D.C. Audi fan Joanne McCoy tweeted Audi of America about how much she wanted the R8. When she used the hashtag #WantAnR8 in her tweet, Audi took notice, and drove a brand new Audi R8 to Joanne’s house to use for the day. Building off that momentum, Audi launched the official #WantAnR8 Twitter campaign that gave Twitter users the chance to get behind the wheel of the brand’s flagship Audi R8 V10 for a day simply by tweeting. Since, the hashtag has been used over 75,000 times.
The new #WantAnR8 Twitter contest runs from March 20, 2012 through October 29, 2012. The contest is split up into four entry periods, and two winners will be selected in each round. There will be eight winners in total.
Winners will have the option to drive the R8 on the track at the Audi Sportscar Experience in Sonoma, CA or have an R8 delivered to their home. All drives will happen within the 2012 calendar year. For terms and conditions, visit audi.us/R8contest.
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