FIAT is debuting its first commercial for the all-new 2012 Fiat 500 by Gucci, marking this as the third Fiat commercial to feature actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. Set to Lopez’s song “Until It Beats No More,” the commercial will be shown on national and cable networks on Thursday, November 17th. 

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the style, elegance and originality of Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City. In true Gucci style, the commercial beautifully captures the elegance of the New York City skyline, while highlighting the precise and uniquely innovative Gucci details featured in the car. 

“The 500 by Gucci is stylish and innovative; it’s effortless elegance for the urban driver,” said Olivier Francois – Head of FIAT Brand and Chief Marketing Officer, Chrysler. “To bring this simple premise to life, FIAT has again turned to Jennifer Lopez, this time to help catapult the iconic vehicle into the fashion world. Lopez perfectly embodies the spirit of the Fiat 500 by Gucci, as she is living proof that effortless elegance can only be achieved through hard work.” 

The new commercial not only highlights the engineering and performance of the 2012 Fiat 500 by Gucci but also truly captures the stylish functionality of the limited edition vehicle. From the foreshadowing flash of the Gucci insignia on the rear bumper, to the red/green/red Gucci web stripe across the power-retractable cloth top and the interlocking “GG” on the shift knob, the ad tells the story of the model’s elegance, originality and performance seamlessly.

“The collaboration between FIAT and Gucci bring together two of Italy’s most respected brands. Inspired by FIAT’s rich heritage and design and customized by Gucci Creative Director Frida Giannini, the vehicle makes the perfect modern travel statement,” Francois said. 

 

The 2012 Fiat 500 by Gucci, is arriving at FIAT Studios in Q1 of 2012.

 

Source: Fiat