With the launch of the 2012 Camry, Toyota has created an interactive, online platform for people to share their Camry experiences. With 30 years and nearly 9 million Camrys sold, Toyota believes more Americans have lived life with a Camry than almost any other car in America.

With 178 horsepower and 170lb.- ft. of peak torque and an EPA-estimated 25 city/35 highway mpg rating, and a hybrid version with 30% boost in fuel economy over last year, at 43 city/ 39 highway mpg, the 2012 Camry is at leading in fuel economy. But new or old, every Camry has a story. This is the Camry Effect.

The Camry Effect is an online community where people can share their Camry moments, memories and milestones while witnessing the collective impact they've had on the nation. To celebrate America's best-selling car for nine years running and usher in the all-new, seventh-generation Camry, Toyota wants to hear more about how this car has woven itself into the fabric of American culture.

Past and present owners, drivers and riders are invited to share their stories at http://www.toyota.com/camryeffect. Some awesome stories have already been shared.