By
Zeid Nasser
on
Thursday, September 09, 2010 10:08 PM
1188 views
Today marks the debut of "Polar Bear," a highlight of the "Innovation for All" campaign as it previews the Nissan LEAF - the world's first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help - the owner of an all-electric Nissan LEAF.
The "Innovation for All" campaign represents a significant marketing initiative for Nissan, aiming to deliver over 200,000,000 media impressions before the end of 2010.
Source: Nissan
Comments
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